Amazon is the largest online marketplace in the world. As an advertiser using one of Amazon’s many advertising solutions, you have the flexibility of choosing who your audience will be.
You’ve heard of Sponsored Product ads, which are known for using keyword targeting. Allow us to introduce you to Sponsored Display ads, which use consumer shopping habits to target your products to the right audience.
Are you looking for a way to boost sales? Increase brand awareness? Target your top competitors’ products? Amazon Display ads can help you meet all three of these goals and more—as long as you know how they work and how best to use them.